Feels like free!
It’s my favorite Marketing strategy! I believe that everything which is free attracts people. Many of today’s corporations have based their entire way of doing business on this strategy.
The strategy is simple; giving something valuable for free creates a motion. It’s like induction, I give you something and your instinct is to give me something back. But now, when everything is for free the second step disappeared and people are confused. This will lead to another strategy, the viral marketing, which is like a virus: “Go there; they give us something for free!”. And the viral marketing comes with another strategy, mass marketing (mass media will speculate this moment for creating a new story). People will speak about your business on their blogs, at their workplaces and everywhere else.
But where is the business?? The business is in guiding this motion into something more valuable. The most important thing is to have the people on your side. This simple strategy made from Google the most important Internet Corporation. Google starts and continues to offer free internet services but at the same time sells billions of dollars through advertising to us. Many other leading websites use the same strategy: Skype offers free internet video and voice calls, Facebook gives access to free social networking, Flicker and Trillian are other examples and the list can continue.
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