Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time using that website. (Source: Wikipedia.org) Sticky content is also called “I have to come back content”. When you perform a Google search and you click on one of the listings, Google measures how long you stay on that website before clicking back. If Google notices that most of the visitors that are directed to your website click on the back button, your page stickiness score goes down. On the other hand, if Google notices that most of the visitors that are directed to your website stay on your website, your page stickiness score goes up. This page stickiness score is included in your overall Page Quality Score. If you already work with Google Analytics you can verify how sticky your website is by analyzing the bounce rate, average time on the website and new visits proportion. If your website bounce rate is less than 30-35 percent than you could say that you have a sticky content on your website.
How to create sticky content?
How to create sticky content depends on you. The original and quality content will increase the number of visitors on your website and also the number of minutes spent by the visitors reading your posts. Though, there are some tricks that make your website sticky. Here are a few examples:
-Polls. Polls, or interactive votes or surveys, are another excellent way to get people involved with your website. Again, anything interactive like this will encourage repeated visits, as website readers will come back from time to time and see the results of the vote.
-Puzzles and Quizzes. Having puzzles and quizzes on your website is an excellent way to get people to stay on your website for a long time, and have them coming back repeatedly. Finally, if you are happy to give away a prize, then competitions can be a great way to drive interest into your site, and perhaps build a mailing list too.
-RSS. Encourage users to return (publish regular content and blog posts, provide opportunity to subscribe to RSS news feed and email newsletter). Encourage users to return (publish regular content and blog posts, provide opportunity to subscribe to RSS news feed and email newsletter)
-Interviews. Try to create interviews with people in the field. For example, if your website is about SEO make an interview with Matt Cutts (does no longer need presentation).This will certainly make the community to come and visit your website for reading the latest news in the field.
-Audio and video clips. Try interspersing things like relevant audio clips, streaming video, mp3 files, or online presentations with your text-based information. The key to achieving sticky content is to pinpoint what your target audience likes, and to give that to them in a much better way than they could ask for.