by Iulian on June 1, 2009
Feels like free!
It’s my favorite Marketing strategy! I believe that everything which is free attracts people. Many of today’s corporations have based their entire way of doing business on this strategy.
The strategy is simple; giving something valuable for free creates a motion. It’s like induction, I give you something and your instinct is to give me something back. But now, when everything is for free the second step disappeared and people are confused. This will lead to another strategy, the viral marketing, which is like a virus: “Go there; they give us something for free!”. And the viral marketing comes with another strategy, mass marketing (mass media will speculate this moment for creating a new story). People will speak about your business on their blogs, at their workplaces and everywhere else.
But where is the business?? The business is in guiding this motion into something more valuable. The most important thing is to have the people on your side. This simple strategy made from Google the most important Internet Corporation. Google starts and continues to offer free internet services but at the same time sells billions of dollars through advertising to us. Many other leading websites use the same strategy: Skype offers free internet video and voice calls, Facebook gives access to free social networking, Flicker and Trillian are other examples and the list can continue.
[click to continue…]
by Iulian on May 27, 2009
Marketing = Market King
This article is for entrepreneurs! To be preferably consumed by entrepreneurs!
I’ll present in this article some Marketing techniques to make your merchandise more “salesable”.
Make contests in which in order to win, participants will have to write a composition in which they’ll have to name the main features of the product that you’re going to sell. To write something decent, the consumer will obviously try to find positive characteristics of the product. It may seem a little strange, but in this situation you will be the one to win! The consumers will be influenced by what they wrote and they will become faithful customers (even if they won’t be the ones winning the contest).
Lure the customer! Lure Technique is one of the techniques that is used the most for attracting consumers. What you need to do is to promote on the market some products whose price is much lower than the one used by the competition. The rule is that each promotion to be held under the slogan of “limited stock “. In this way the consumer will be attracted by the low prices and he will visit your store. Now is the critical moment for you. The consumer is in your store and the “limited offer just ended”. The product has now another price, a higher one. In almost all cases, the consumer will not leave empty-handed as you’ll offer something almost identical, or the same product, but of course at a higher price.
[click to continue…]
