RSS (Rich Site Summary) is an open protocol for publishing information on the web. Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. These providers allow other websites to incorporate the blog’s “syndicated” headline or headline-and-short-summary feeds under various usage agreements.
An RSS feed is an XML file that describes the content of a website, being updated with it. Originally used to create My Netscape page, RSS has been adopted by news syndication services, weblogs, etc.
An RSS file includes a logo, link to the website, a reading field and an item. RSS is important for making users informed about updates of online resources, without recourse to e-mails or newsletters, inherently reducing the possibility of receiving spam and viruses.
Below is a short explanation of RSS and how it helps you save time reading the web. [click to continue…]
Leaders must be adaptable. You must be adaptable so that you can adapt the strategy to a certain situation and not the opposite. Leaders are conductors and a good conductor has instincts but besides this he has to evaluate all the alternatives before he takes a decision.
Leaders must have a bold thinking. You must beat the problem quickly and decisively at the right time. The courage is an important characteristic when you lead. And when you are leading it’s the moment to exploit it fully.
Stay away from that leaders which are bold when the chances are against them.
Leaders must be truly aware of the reality. A good conductor starts building the strategy using all the data offered by the battlefield and builds it from scratch till the finest details. When the strategy will be ready it’ll be a simple but strong one.
Leaders must be lucky. The luck can play a major role in being successful; the only demand is to know how to exploit it. And when the luck disappears you must be prepared to cut your losses as soon as possible.
Meta Description is a brief description of each page or website. Meta Description Tag must be unique for each page and it is a very important piece in terms of Search Engine Optimization (SEO). Almost all the major search engines like Yahoo, Google, Bing and Altavista use your description tag. You have a direct input on the way people will see your website in the list of results. And because you control this you can influence the click-behavior. [click to continue…]
Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time using that website. (Source: Wikipedia.org) Sticky content is also called “I have to come back content”. When you perform a Google search and you click on one of the listings, Google measures how long you stay on that website before clicking back. If Google notices that most of the visitors that are directed to your website click on the back button, your page stickiness score goes down. On the other hand, if Google notices that most of the visitors that are directed to your website stay on your website, your page stickiness score goes up. This page stickiness score is included in your overall Page Quality Score. If you already work with Google Analytics you can verify how sticky your website is by analyzing the bounce rate, average time on the website and new visits proportion. If your website bounce rate is less than 30-35 percent than you could say that you have a sticky content on your website. [click to continue…]
The title is the most important part of a website. The title is supposed to tell the reader as well as the search engine what a page is about. It contains a brief description of the page and the most important keywords should be here. It’s good to know that each page should have a title and all titles must be unique. Example: <title> SEO Blog </ title>
The title should be placed in section <head> of the website and should not use excessive comma to separate words.
The title should contain a maximum of 65 characters (most of the search engines do not read more than 65 characters). Usually, the title should contain keywords which appear in the body of the document, which is required for maintaining the keywords’ density.
Try to avoid using titles like “Blank page”, “Home” or “Untitled”.
The title element is required in all HTML/XHTML documents and defines a title in the browser toolbar, provides a title for the page when it is added to favorites or/and displays a title for the page in search-engine results.
It is hard to believe but everyone can be a small businessman. For showing this to you, I will present a tutorial about how to make money without money or, in other words, an introduction in e-business (online business). All you have to do is mix some principles for making your website a success and also for monetizing it.
So, let’s start making money! First thing you need to know is what affiliate programs are and how they will generate profit for you. In simple terms, affiliate programs allow website publishers to earn a commission by selling products on their websites. The basic idea is to search for a niche product. You must also check if your “merchandise” is really a niche one and following that you can start creating a website to sell the “merchandise”, optimizing your e-business to generate profit.
After you have decided about the product, you must verify if our product will be successful. How to verify if our product is a niche one? It’s simple, just run a test on search engines. If the search engines will generate more than one million results it means that you’ve chosen the wrong product. Best products are those with no more than 50,000 results given by the search engines. [click to continue…]
It’s my favorite Marketing strategy! I believe that everything which is free attracts people. Many of today’s corporations have based their entire way of doing business on this strategy.
The strategy is simple; giving something valuable for free creates a motion. It’s like induction, I give you something and your instinct is to give me something back. But now, when everything is for free the second step disappeared and people are confused. This will lead to another strategy, the viral marketing, which is like a virus: “Go there; they give us something for free!”. And the viral marketing comes with another strategy, mass marketing (mass media will speculate this moment for creating a new story). People will speak about your business on their blogs, at their workplaces and everywhere else.
But where is the business?? The business is in guiding this motion into something more valuable. The most important thing is to have the people on your side. This simple strategy made from Google the most important Internet Corporation. Google starts and continues to offer free internet services but at the same time sells billions of dollars through advertising to us. Many other leading websites use the same strategy: Skype offers free internet video and voice calls, Facebook gives access to free social networking, Flicker and Trillian are other examples and the list can continue. [click to continue…]